This Egg Branding Takes Natural Imagery to the Next Level
Mishal Omar — December 5, 2016 — Lifestyle
References: oliosf & thedieline
The egg packs for 'St. John Family Farms' were designed by the creative agency 'Olio Studio' in a way that puts a focus on the farm's humane practices.
The eggs are made by free-range hens that the brand describes as "happy chickens." According to the brand's philosophy, "happy chickens produce quality eggs" and the egg packs' branding was designed to reflect this assumed fact. Rather than offering eggs in clear plastic or plain brown cartons, the packs feature vibrantly colored labels that show off playful images of hens, plants and flowers. There are purple and green egg packs in the collection that represent medium and large eggs respectively.
This egg packaging works to situate the brand it represents as healthy, dynamic and focused on humane production methods.
The eggs are made by free-range hens that the brand describes as "happy chickens." According to the brand's philosophy, "happy chickens produce quality eggs" and the egg packs' branding was designed to reflect this assumed fact. Rather than offering eggs in clear plastic or plain brown cartons, the packs feature vibrantly colored labels that show off playful images of hens, plants and flowers. There are purple and green egg packs in the collection that represent medium and large eggs respectively.
This egg packaging works to situate the brand it represents as healthy, dynamic and focused on humane production methods.
Trend Themes
1. Humane Branding - Incorporating animal welfare messaging into product branding to appeal to ethically-conscious consumers.
2. Creative Egg Packaging - Creative and playful packaging designs for eggs that showcase the brand's values and personality to stand out in a crowded market.
3. Natural Imagery Trend - Using natural imagery in branding and packaging design to convey sustainability, health and wellness.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage companies to leverage humane animal welfare practices in branding as consumers increasingly demand transparency and ethical production methods.
2. Packaging and Labeling - Opportunities for packaging and labeling companies to innovate and incorporate creative design elements, including natural imagery and messaging focused on animal welfare or other values.
3. Sustainability - Opportunities for sustainable brands to incorporate natural imagery and messaging focused on ethical production methods and animal welfare to appeal to like-minded consumers.
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