EDIT + Introduced Its Unique Fw20 Collection
Ellen Smith — September 1, 2020 — Fashion
References: editplusmall & hypebae
Edit + understands that form doesn't always have to follow function, sometimes the two can go hand-in-hand. Its latest FW20 collection perfectly exemplifies this as it showcases genderless modular clothing that serves a technical purpose that extends further than fashion and aesthetics.
This collection was designed by Jean Sung, The North Face Korea's former executive director. Focusing on her love of sportswear, this line offers wearers the ability to customize their pieces to better fit their environment. For example, the Take the Winter+ Padding Coat can be transformed into eight unique designs, including a waist-length jacket, a vest of a knee-length coat. Other pieces include the Saturday Sunday hoodie, which features a detachable hood and removable strings.
Image Credit: edit +
This collection was designed by Jean Sung, The North Face Korea's former executive director. Focusing on her love of sportswear, this line offers wearers the ability to customize their pieces to better fit their environment. For example, the Take the Winter+ Padding Coat can be transformed into eight unique designs, including a waist-length jacket, a vest of a knee-length coat. Other pieces include the Saturday Sunday hoodie, which features a detachable hood and removable strings.
Image Credit: edit +
Trend Themes
1. Genderless Modular Clothing - Modular clothing that is customizable and genderless is a trend that disrupts the traditional fashion industry by catering to an ever-evolving and diverse consumer demand.
2. Technical Clothing - Designers are focusing on merging fashion and function through the creation of technically advanced clothing, offering innovative opportunities for the sports and outdoor industries.
3. Customizable Design - Customizable design is a trend disrupting the fashion industry, offering increased personalization and engagement opportunities for customers.
Industry Implications
1. Fashion Industry - The trend of genderless, modular, and technically advanced clothing offers new avenues of design and product development in the fashion industry.
2. Sports Industry - Technical sportswear has continually grown in popularity, and modular clothing designs that cater to various environments offer disruptive innovation opportunities in the sports industry.
3. Outdoor Industry - The trend of modular and customizable clothing provides disruptive innovation opportunities in the outdoor industry to create versatile products that can adapt to the ever-changing weather and environmental conditions.
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