Ecocamel Celebrates the Camel's Efficient Use of Water
Susan Keefe — April 28, 2012 — Lifestyle
References: d-studio & packagingoftheworld
Shower head manufacturer Ecocamel enlisted the creative assistance of deign firm d.studio to craft pitch-perfect packaging for the company's line of energy efficient products. The packaging uses glimpses of the shower head combined with x-ray depictions of the water inside the mechanism to lure curious consumers in for a closer look.
The simple tagline "More Power Less Impact," uses brevity to explain the utility of the product. The brand name itself underwent a redesign as well. Ecocamel was coined as a means to explain the company's mission, which is to use water efficiently much like a camel. Playing on this reference to the animal kingdom, the 'M' in the company's name looks suspiciously like the humps those clever camels are known for.
Clever, playful and direct, d.studio's Ecocamel packaging explains, sells and entertains with minimal copy and strong visuals.
The simple tagline "More Power Less Impact," uses brevity to explain the utility of the product. The brand name itself underwent a redesign as well. Ecocamel was coined as a means to explain the company's mission, which is to use water efficiently much like a camel. Playing on this reference to the animal kingdom, the 'M' in the company's name looks suspiciously like the humps those clever camels are known for.
Clever, playful and direct, d.studio's Ecocamel packaging explains, sells and entertains with minimal copy and strong visuals.
Trend Themes
1. Energy Efficient Shower Heads - The trend towards energy efficiency in home products offers opportunities for shower head manufacturers to develop new, innovative and sustainable products like Ecocamel's low impact shower heads.
2. Animal Themed Branding - Companies that use animal references in their branding, like Ecocamel, can capitalize on people's emotional connections to animals and create lasting brand recognition.
3. Eco-friendly Packaging - The trend towards eco-friendliness offers opportunities for creative packaging that educates consumers on a product's benefits, like d.studio's packaging for Ecocamel's shower heads.
Industry Implications
1. Home Improvement and Renovation - The home improvement and renovation industry can benefit from the growing demand for sustainable home products like Ecocamel's shower heads with minimal impact on the environment.
2. Consumer Goods - Companies in the consumer goods industry can learn from Ecocamel's animal-themed branding and explore innovative ways to emotionally connect with consumers through packaging and advertising.
3. Green Technology - Green technology companies can look to Ecocamel's success and focus on developing eco-friendly home products that appeal to consumers' desire for sustainability and efficiency.
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