Wine Brand Libby Launched the 'Call Mom, Win Bubbles' Promotion
Grace Mahas — May 5, 2022 — Lifestyle
References: instagram
In anticipation of Mother's Day, wine brand Libby recently launched the 'Call Mom, Win Bubbles' promotion. As its name suggests, the new marketing initiative offers a year of free wine for those who post a screenshot of a video call with their mom. Contestants simply need to call their mother and post a picture on Instagram -- either in their feed or on their story --and tag @drinklibby and #LibbySweepstakes. Fans must also be following the brand.
Libby is a new alcohol brand curated for "elevated Millennial drinks" in search of a low-calorie and low ABV beverage. The brand leverages precision carbonation technology to create an accessible and enjoyable story.
The contest will run from Tuesday, 5/3 - Sunday 5/8 and the winner will be announced on Libby’s story next week.
Image Credit: Libby
Libby is a new alcohol brand curated for "elevated Millennial drinks" in search of a low-calorie and low ABV beverage. The brand leverages precision carbonation technology to create an accessible and enjoyable story.
The contest will run from Tuesday, 5/3 - Sunday 5/8 and the winner will be announced on Libby’s story next week.
Image Credit: Libby
Trend Themes
1. Social Media Promotions - Other alcohol brands can consider launching social media promotions to engage with their consumers and incentivize them to purchase their products.
2. Innovative Marketing Strategies - Brands can experiment with innovative marketing strategies to create memorable campaigns that resonate with their target audience and foster brand loyalty.
3. Low-calorie and Low-abv Beverages - Brands can develop low-calorie and low-ABV beverages to appeal to health-conscious consumers who are looking for ways to enjoy alcoholic drinks without compromising their wellness goals.
Industry Implications
1. Alcohol Industry - Alcohol brands can adopt innovative marketing strategies to promote their products and engage with their target audience.
2. Food and Beverage Industry - Restaurants and cafes can partner with alcohol brands to create unique and memorable promotions for special occasions and holidays.
3. Social Media Industry - Social media platforms can leverage the popularity of promotions and giveaways to increase user engagement and attract new users to their platforms.
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