'Easybreath' Makes Snorkeling Seem as Peaceful as Breathing Above Water
Erica Francis — July 27, 2016 — Lifestyle
The new Tribord 'Easybreath' commercial captures the essence of what it would be like to experience life on both land and water, perhaps like a mermaid would. The 60-second spot shows the parallels between earth and sea through artistic clips and edits.
Several of the scenes show life and activity underwater and transitions into similar visuals on land. Other frames show the sky up above reflected onto the ocean, as if the viewer is seeing two mirrored images. Every so often, visuals of a solitary man who's swimming in the ocean appears. The commercial ends with two swimmers finally emerging from the water and lifting the Easybreath snorkeling mask off their faces to take in the air while the words "breathe underwater as you do on land" flash across the screen.
The ad is sure to captivate and allure its audience. It would make most consumers want to jump in the ocean to feel the peaceful and magical environment created in the ad, which seems to only be possible with Easybreath.
Several of the scenes show life and activity underwater and transitions into similar visuals on land. Other frames show the sky up above reflected onto the ocean, as if the viewer is seeing two mirrored images. Every so often, visuals of a solitary man who's swimming in the ocean appears. The commercial ends with two swimmers finally emerging from the water and lifting the Easybreath snorkeling mask off their faces to take in the air while the words "breathe underwater as you do on land" flash across the screen.
The ad is sure to captivate and allure its audience. It would make most consumers want to jump in the ocean to feel the peaceful and magical environment created in the ad, which seems to only be possible with Easybreath.
Trend Themes
1. Underwater Lifestyle - Opportunities to develop products and services for consumers who desire a peaceful and magical underwater lifestyle experience.
2. Multimedia Advertising - Opportunities to create artistic and visually appealing ads that incorporate transitions between different environments and use reflective imagery in a captivating manner.
3. Equipment Innovation - Opportunities to design and develop revolutionary snorkeling equipment that allows users to breathe underwater with ease and comfort.
Industry Implications
1. Tourism - Opportunities to promote underwater travel destinations and attractions, as well as provide rental and purchase options for snorkeling equipment.
2. Sports and Recreation - Opportunities to develop and market innovative snorkeling equipment and accessories for enthusiasts, hobbyists, and professionals.
3. Film and Advertising - Opportunities to create captivating multimedia ads and films that showcase the beauty and allure of underwater environments and the equipment that enables them to be fully experienced.
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