Aldi's 'Earth Grown' is a Line of Vegan and Vegetarian Products
Laura McQuarrie — December 29, 2017 — Lifestyle
References: aldi.us & livekindly.co
In response to consumer demand, discount supermarket chain Aldi is introducing 'Earth Grown' as its new line of vegan and vegetarian products. The free-from product collection includes a range of items that are made without animal products like eggs and gelatin, including everything from vegan mozzarella-style cheese and meatless meatballs to globally inspired Thai Veggie Burgers and Asian Veggie Burgers. The chilled Earth Grown range offers a convenient way for all consumers to enjoy convenient, plant-powered meals.
With an ever-increasing demand for plant-based, cruelty-free products brands and retailers are responding to consumers by offering a greater number of healthy, vibrant food options. In the past year alone, major pizza chains have committed to offering vegan cheese options on their menu, while meatless burgers are in high demand from popular fast food chains.
With an ever-increasing demand for plant-based, cruelty-free products brands and retailers are responding to consumers by offering a greater number of healthy, vibrant food options. In the past year alone, major pizza chains have committed to offering vegan cheese options on their menu, while meatless burgers are in high demand from popular fast food chains.
Trend Themes
1. Plant-based Private-labels - The rise in demand for vegan and vegetarian products has led to the creation of private-label plant-based brands like Aldi's Earth Grown.
2. Meat Substitute Products - Brands can create more vegan options for popular meat products, like meatballs, to cater to the growing plant-based consumer market.
3. Fast-food Veganism - Major fast-food chains like McDonald's and Burger King can introduce more vegan options, like meatless burgers, to their menus to appeal to a changing consumer base.
Industry Implications
1. Grocery Retail - Private-label brands that offer plant-based food options can flourish in grocery retail by catering to a health-conscious consumer base.
2. Food Service Industry - Restaurants and food chains can profit from offering vegan and vegetarian options to meet the demands of a growing plant-based consumer market.
3. Food Manufacturing Industry - Food manufacturers can produce more vegan substitutes for meat and animal products to cater to a changing consumer preference and capture a portion of the growing plant-based market.
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