In the 90s and early 00s, brands didn't rely on logo-centric design elements to boost their presence, but instead opted for employed minimalist strategies and tonal coordination to tastefully represent the label. However, in recent years, there has been a steady serge in the appearance and overuse of logo design. It has become less about brand identity, and more about the way that identity translates into social status.
Luxury label Gucci staples its emblem across the chest, while brands like Kappa intentionally overuse the logo-centric design element in their clothing lines. Sportswear giant Nike employs different strategies. It either magnifies the Swoosh on clothing or creates a customizable experience -- the user can switch and match the color and texture of the footwear via a Velcro surface.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
