Walmart's Dunk ‘ N Crunch is Like a Grown-Up Version of Dunkaroos
Laura McQuarrie — March 31, 2018 — Lifestyle
Walmart's Dunk ‘N Crunch is a new cookie snack that pairs bite-sized shortbread cookies with a creamy icing filled with sprinkles—a pairing that's reminding many consumers of a nostalgic 90s snack. On top of the familiar cookie and icing combination serving as a sophisticated take on Dunkaroos, the segmented container packaging may also remind of the way the iconic lunchbox snack was originally presented.
For those who don't live in Canada—where Dunkaroos are currently still manufactured and sold—the only way to get Dunkaroos is to go online and pay a heavy price for a discontinued pack, typically in the range of about $50. Walmart is offering its 5.5-ounce Dunk ‘N Crunch snack packs for just $2.97, offering an affordable way to satisfy a hunger and craving for nostalgia all at once.
For those who don't live in Canada—where Dunkaroos are currently still manufactured and sold—the only way to get Dunkaroos is to go online and pay a heavy price for a discontinued pack, typically in the range of about $50. Walmart is offering its 5.5-ounce Dunk ‘N Crunch snack packs for just $2.97, offering an affordable way to satisfy a hunger and craving for nostalgia all at once.
Trend Themes
1. Nostalgia-inspired Snacks - Snack brands can capitalize on consumers' nostalgia for retro snacks by introducing modern versions with a twist.
2. Segmented Container Packaging - Packaging innovation can help brands stand out and differentiate from the competition by offering convenience and portion control.
3. Affordable Indulgences - Brands can tap into consumers' desire for affordable indulgences by offering accessible snacks with premium ingredients and flavors.
Industry Implications
1. Snack Food - The snack food industry can introduce more nostalgia-inspired snacks and experiment with unique packaging designs to capture consumer attention.
2. Packaging - Innovative packaging companies can create segmented containers that offer convenience and portion control, thereby catering to consumers seeking more portable, on-the-go snacks.
3. Retail - Retailers can collaborate with popular snack brands to offer exclusive flavor combinations, and differentiate their products with unique packaging and lower price points that appeal to budget-conscious consumers.
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