Keebler's Fudge Stripes are Packaged with Marshmallow-Flavored Dip
Laura McQuarrie — October 14, 2021 — Lifestyle
References: keebler & foodbusinessnews.net
Keebler's Fudge Stripes s'mores reinvent the classic cookie in a snackable format with marshmallow-flavored dip. The crispy cookies can be found in 1.5-ounce packages that are perfect for taking on the go or enjoying as a quick indulgence at home after school or during work.
The Fudge Stripe Dipm's can be enjoyed as a nostalgic snack for all ages and they tap into the demand for snacks with crunchy textures and dippable formats.
This new offering from the Ferrara Candy Co. is a sweet treat that remixes the original cookies made with real fudge. The decadent Keebler Fudge Stripe Dipm's can also be found in a variety for dipping the cookies into liquid Keebler fudge.
The Fudge Stripe Dipm's can be enjoyed as a nostalgic snack for all ages and they tap into the demand for snacks with crunchy textures and dippable formats.
This new offering from the Ferrara Candy Co. is a sweet treat that remixes the original cookies made with real fudge. The decadent Keebler Fudge Stripe Dipm's can also be found in a variety for dipping the cookies into liquid Keebler fudge.
Trend Themes
1. Dippable Snacks - Expanding the trend of snacks with dippable formats through novelty pairings and flavor offerings.
2. Reinvented Classics - Innovating on classic snacks such as cookies by adding unique flavors and pairings to attract a modern audience.
3. Convenient Indulgence - Meeting the demand for convenient snacks for on-the-go indulgence through portable packaging and single-serve options.
Industry Implications
1. Snack Foods - Snack food companies can look to implement dippable formats and reinvent classic snacks to attract a younger demographic.
2. Confectionery - Confectionery companies can capitalize on the trend of indulgent snacks by creating unique pairings and flavors for consumers looking for a sweet treat.
3. Packaged Foods - Packaged food companies can create portable and single-serve options for consumers looking for convenient indulgent snacks on-the-go.
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