Dulux Imagines a World That's Totally Colorless and Gray
Laura McQuarrie — March 15, 2014 — Marketing
References: dulux & creativecriminals
This Dulux paint ad begins in a very sad world completely devoid of color, making a fairly convincing case for how drab everything would be without some of the hues of the rainbow to liven it up.
The 'Color Prohibition' commercial follows the story of a rather depressed woman, who one day wanders out onto the streets, where a shipment of paint cans seems to be in the process of being smuggled into the colorless world. There's a gunfight and paint is spilled, but during the chaos, the woman is able to sneak one of the small paint cans into her jacket and take it home.
Scandalously, she paints the blue color onto her walls and it's soon revealed that her entire apartment complex has followed suit too, painting their walls a range of colors to brighten up their lives. The ad is supported by #ChangeYourStory, which goes to show the impact a fresh coat of paint can have.
The 'Color Prohibition' commercial follows the story of a rather depressed woman, who one day wanders out onto the streets, where a shipment of paint cans seems to be in the process of being smuggled into the colorless world. There's a gunfight and paint is spilled, but during the chaos, the woman is able to sneak one of the small paint cans into her jacket and take it home.
Scandalously, she paints the blue color onto her walls and it's soon revealed that her entire apartment complex has followed suit too, painting their walls a range of colors to brighten up their lives. The ad is supported by #ChangeYourStory, which goes to show the impact a fresh coat of paint can have.
Trend Themes
1. Color Prohibition - A trend where companies create ads or campaigns showing the negative impact of a colorless world, emphasizing the importance of color in people's lives.
2. Contraband Color - A trend where fictional stories revolve around the smuggling and illegal distribution of colors, highlighting the desirability and value of vibrant hues.
3. #changeyourstory - A trend focused on inspiring individuals to transform their lives or surroundings through the use of color, using paint as a metaphor for positive change.
Industry Implications
1. Paint and Coatings - The paint and coatings industry can leverage the 'Color Prohibition' trend by promoting their products as essential for adding vibrancy and life to the environment.
2. Advertising and Marketing - The advertising and marketing industry can embrace the 'Contraband Color' trend by developing visually impactful campaigns that highlight the emotional value of color.
3. Home Decor - The home decor industry can tap into the '#ChangeYourStory' trend by promoting the transformative power of colors in creating uplifting and inspiring living spaces.
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