This Ducati Campaign Promotes a Superhuman Product
Amelia Roblin — October 5, 2011 — Autos
References: grey & adsoftheworld
Think about your two most defining features. They are probably somewhat different from the two qualities on which this Ducati campaign focuses. The four prints that make up this series each presents a different personage with two exceptional characteristics. One is his ability to work magic, and the second is his ownership of a Ducati motorcycle.
But the wheels are nowhere in sight in these illustrated ads, and the technique that the Maruri Grey Group of Ecuador employes does not require their inclusion. The consumer can imagine the magnificent machine using the same abstract thoughts that make sense of mystical talents. When the two attributes are underlined side by side in this Ducati campaign, one's possession of a bike is instantly elevated to the rank of remarkable.
But the wheels are nowhere in sight in these illustrated ads, and the technique that the Maruri Grey Group of Ecuador employes does not require their inclusion. The consumer can imagine the magnificent machine using the same abstract thoughts that make sense of mystical talents. When the two attributes are underlined side by side in this Ducati campaign, one's possession of a bike is instantly elevated to the rank of remarkable.
Trend Themes
1. Superhuman Advertising - Using extraordinary traits to promote a product, creating a sense of uniqueness and desirability.
2. Abstract Marketing - Employing abstract thoughts and concepts to convey the features and benefits of a product.
3. Elevated Possession Marketing - Highlighting the ownership of a particular product as something remarkable and exclusive.
Industry Implications
1. Motorcycle Manufacturing - Using extraordinary traits and abstract marketing to promote motorcycles as unique and desirable products.
2. Advertising and Marketing - Exploring creative ways to use extraordinary traits and abstract marketing to promote diverse products and services.
3. Luxury Goods - Employing elevated possession marketing to showcase luxurious products and create a sense of exclusivity.
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