Away Travel Unveiled a New Dual-Tone Suitcase Line
Madison Mackay — January 12, 2018 — Art & Design
References: hypebae
Popular travel brand 'Away Travel' unveiled its new line of dual-tone suitcases. This new line of impressively made suitcases is named 'The Coordinate Collection' and is inspired by geographical intersections. The range was designed in collaboration with celebrities and photographers and features bold color options.
The collection's color options include 'Canyon,' a light pink and deep red, 'Cove,' a tidal blue and forest green, and 'Savanna,' a birch yellow and desert gray that each consist of two modern shades that are fused together. Each of these colors represent travel to different places all over the world, and the special experiences and discoveries made while visiting these spots.
The new dual-tone suitcases offered in the Coordinate Collection will be available in Away's classic sizes 'The Medium' and 'The Large,' ensuring convenience for any type of travel.
The collection's color options include 'Canyon,' a light pink and deep red, 'Cove,' a tidal blue and forest green, and 'Savanna,' a birch yellow and desert gray that each consist of two modern shades that are fused together. Each of these colors represent travel to different places all over the world, and the special experiences and discoveries made while visiting these spots.
The new dual-tone suitcases offered in the Coordinate Collection will be available in Away's classic sizes 'The Medium' and 'The Large,' ensuring convenience for any type of travel.
Trend Themes
1. Dual-tone Suitcases - Innovative suitcase designs incorporating dual colors offer a disruptive opportunity in the luggage industry.
2. Collaborative Design - Designing products in collaboration with artists and celebrities represents a trend towards creating unique and personalized travel essentials.
3. Color-inspired Travel - Travel-inspired color palettes offer a trend towards more personalized and experiential travel products and services.
Industry Implications
1. Luggage Industry - The luggage industry can take advantage of the trend of incorporating unique and personalized design elements in their products to create a niche in the market.
2. Travel Industry - Designing travel products with the inspiration of travel experiences and collaborations with local artists offer opportunities for the travel industry to create unique and differentiated customer experiences.
3. Celebrities Industry - Collaborating with celebrities to design new products and collections offers an opportunity to reach new customers and expand brand awareness.
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