Away's Latest Capsule Shares Stylish Suitcases Made by Designers
Laura McQuarrie — November 26, 2021 — World
References: awaytravel & byrdie
Away kicked off its inaugural designer program with a capsule collection of stylish suitcases made with Sandy Liang, Tia Adeola and Ji Won Choi. For this collection, Away asked the designers to put their own unique stamp on its Large Everywhere Bag, Front Pocket Backpack and Travel Pouch Set. The result is a colorful rendition of favorite travel essentials that speak to different style preferences—while Liang's contribution is whimsical, Adeola's bag is feminine, luxurious and ruffled.
This capsule collection from Away follows in the footsteps of numerous brands and retailers that have found success in designer partnerships. Beyond its work with these collaborating partners, Away plans to continue its designer program for years in the future.
This capsule collection from Away follows in the footsteps of numerous brands and retailers that have found success in designer partnerships. Beyond its work with these collaborating partners, Away plans to continue its designer program for years in the future.
Trend Themes
1. Collaborative Design - Collaborative designer programs with luggage and accessory brands provide opportunities for cross-industry innovation.
2. Personalized Travel Essentials - Customizable and personalized travel accessories and luggage have disruptive potential for the travel and fashion industries.
3. High Fashion Luggage - Partnerships between high fashion designers and luggage companies can create innovative luxury luggage lines for the fashion industry.
Industry Implications
1. Fashion Retail - Collaborative designer programs with luggage companies can create new revenue streams and build brand awareness for fashion retailers.
2. Travel and Leisure - Personalized and customizable travel essentials can provide an opportunity for innovation in the luggage and travel accessories industry.
3. Luxury Goods - Partnerships between luggage companies and high fashion designers can generate new business opportunities for luxury goods companies.
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