Rimowa's Aluminum Original Collection Arrives in 2 New Hues
Ellen Smith — January 20, 2021 — Lifestyle
While traveling may be put on hold due to the continued effects of the COVID-19 pandemic, brands are still preparing for a future industry boom with a variety of vacation-friendly innovations that are sure to get consumers excited about brighter days ahead -- in light of this, Rimowa's Aluminum Original Collection now arrives in two new galactic-inspired colorways.
According to the brand, the new colors are inspired by "boundary-pushing exploration" and are named after planets 'Mars' and 'Mercury.' The colorways take on an intergalactic look, with an orange and silver hue that's reminiscent of space suits and travel.
The two new colorways will be available worldwide starting February 4th, and are perfect for a weekend away.
Image Credit: Rimowa
According to the brand, the new colors are inspired by "boundary-pushing exploration" and are named after planets 'Mars' and 'Mercury.' The colorways take on an intergalactic look, with an orange and silver hue that's reminiscent of space suits and travel.
The two new colorways will be available worldwide starting February 4th, and are perfect for a weekend away.
Image Credit: Rimowa
Trend Themes
1. Space-inspired Luggage Design - Opportunity for luggage brands to experiment with unique, futuristic designs that appeal to consumers with a love for space and exploration.
2. Galactic Colorways - Trend towards incorporating space-inspired colors into various consumer products, such as fashion and home decor.
3. Vacation-friendly Innovations - Ongoing trend towards creating products that enhance the travel experience, even during times of uncertainty like the COVID-19 pandemic.
Industry Implications
1. Luggage and Travel Accessories - Opportunity for luggage brands to leverage space-themed designs and colors to differentiate their products in the market.
2. Fashion - Opportunity for fashion brands to incorporate space-inspired colors and designs into clothing and accessories.
3. Home Decor - Opportunity for home decor brands to incorporate space-inspired colors and designs into various products such as bedding, wall art, and lighting fixtures.
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