Ramona's Canned Dry Sparkling Rosé Supports Children in Refugee Camps
Laura McQuarrie — August 6, 2019 — Lifestyle
References: drinkramona & foodandwine
For several years now, wine lovers have been enjoying conveniently canned products from Ramona like its Ruby Grapefruit Wine Spritz and Lemon Wine Spritz, and the newest addition to the brand's portfolio introduces Dry Sparkling Rosé. The new product is not just another rosé wine in a can, as Ramona founder Jordan Salcito says: "We knew we only wanted to approach the canned rosé space if there was a void we could fill. We have not found another rosé on the market that is organic, sparkling, that tastes like something we want to drink."
The Dry Sparkling Rosé from Ramona boasts a fresh new design that sets itself apart from the brand's other products, plus a charitable mission—a portion of proceeds from sales will be donated to The Catalyst Foundation for Universal Education.
The Dry Sparkling Rosé from Ramona boasts a fresh new design that sets itself apart from the brand's other products, plus a charitable mission—a portion of proceeds from sales will be donated to The Catalyst Foundation for Universal Education.
Trend Themes
1. Canned Rosés - Opportunity for innovative packaging and diverse flavor profiles in the canned rosé market.
2. Organic Wines - Growing demand for organic and sustainable wines, creating a niche market for canned sparkling rosés.
3. Charitable Beverages - Increasing consumer preference for products that give back to society, providing an opportunity for brands to incorporate social impact into their offerings.
Industry Implications
1. Wine and Spirits - The wine industry can explore new packaging formats and flavor profiles to cater to the rising demand for canned rosés.
2. Packaging - Innovative packaging companies can develop sustainable and eye-catching designs for canned rosé products, aligning with consumer preferences for eco-friendly options.
3. Social Impact - Brands across various industries can incorporate charitable initiatives and donations into their products, attracting socially conscious consumers.
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