Hot Wheels Presents One of the Year’s Best Drunk Driving Campaigns
Jonathon Brown — January 6, 2013 — Social Good
References: hotwheels & ibelieveinadv
In one of the coolest drunk driving campaigns in a long time, Hot Wheels has released a series of keychains featuring cars after an accident.
This is a great idea to communicate the serious consequences of drinking and driving in a cool and direct way. Hot Wheels has long been a popular toy for generations of children. It obviously promotes an affinity for automobiles, which makes a drunk driving campaign like this such a natural fit.
The fact that Hot Wheels are popular as keychains (as well as toys) means that this campaign will penetrate an established consumer demographic. Not to mention that wearing one of these drunk driving Hot Wheels on your keys will provoke conversation regarding their meaning. And ultimately it’s the conversation that is important to all drunk driving campaigns.
This is a great idea to communicate the serious consequences of drinking and driving in a cool and direct way. Hot Wheels has long been a popular toy for generations of children. It obviously promotes an affinity for automobiles, which makes a drunk driving campaign like this such a natural fit.
The fact that Hot Wheels are popular as keychains (as well as toys) means that this campaign will penetrate an established consumer demographic. Not to mention that wearing one of these drunk driving Hot Wheels on your keys will provoke conversation regarding their meaning. And ultimately it’s the conversation that is important to all drunk driving campaigns.
Trend Themes
1. Drunk Driving Campaigns - Hot Wheels shows how a simple drunk driving campaign can have a big impact.
2. Keychain Merchandising - Hot Wheels found a unique avenue to promote with their keychains.
3. Toy Merchandising - Using toys to bring home important messages is an innovative route to take in awareness campaigns.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can use their products to promote important social issues.
2. Automotive - Hot Wheels is an iconic automotive toy brand that can use their platform for social messaging.
3. Awareness Marketing - Creating a marketing campaign that spreads awareness for important issues can be applied to a range of industries.
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