Allstate introduces Holiday Mocktails to Encourage Safe Driving
Grace Mahas — November 17, 2022 — Lifestyle
References: instagram
Allstate has introduced Holiday Mocktails to encourage safe driving.
There is a growing demand for mocktails: in 2021, nonalcoholic beverage sales grew 33% to $331 million. Alcohol remains a major contributor to motor vehicle crashes, especially during the holiday season, despite the uptick in road safety.
Allstate joined forces with chef, restaurateur, and host of the upcoming Netflix competition series ‘Cook at All Costs’ Jordan Andino to create Allstate Good Sips, a collection of three signature mocktails that can help keep drivers safe this holiday season and beyond. The menu includes Safetini, Sober Sage, and 10 & 2.
“It’s important to stay sober if you’re getting behind the wheel. But that doesn’t mean your drink
has to be boring,” Andino says. “I loved working with Allstate to create the Good Sips menu
because I was able to infuse exotic flavors with traditional mixers to create something as
beautiful as it is tasty. And if these mocktails can help save lives, even better.”
There is a growing demand for mocktails: in 2021, nonalcoholic beverage sales grew 33% to $331 million. Alcohol remains a major contributor to motor vehicle crashes, especially during the holiday season, despite the uptick in road safety.
Allstate joined forces with chef, restaurateur, and host of the upcoming Netflix competition series ‘Cook at All Costs’ Jordan Andino to create Allstate Good Sips, a collection of three signature mocktails that can help keep drivers safe this holiday season and beyond. The menu includes Safetini, Sober Sage, and 10 & 2.
“It’s important to stay sober if you’re getting behind the wheel. But that doesn’t mean your drink
has to be boring,” Andino says. “I loved working with Allstate to create the Good Sips menu
because I was able to infuse exotic flavors with traditional mixers to create something as
beautiful as it is tasty. And if these mocktails can help save lives, even better.”
Trend Themes
1. Growing Demand for Mocktails - The increase in non-alcoholic beverage sales creates an opportunity for companies to offer more varied and flavorful mocktail options.
2. Alcohol-free Holidays - Promoting the consumption of non-alcoholic beverages during holidays can contribute to a safer and more responsible festive season for all.
3. Collaboration with Chefs - Partnering with chefs to create mocktail recipes can lead to unique and creative flavor combinations, attracting customers looking for new and exciting non-alcoholic drink options.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can embrace the mocktail trend and develop new and innovative non-alcoholic drink options to cater to the increasing demand for healthier and safer drinking choices.
2. Insurance Industry - Collaborating with chefs to create mocktails can provide insurance companies with opportunities to promote responsible driving and safety campaigns to their customers.
3. Hospitality Industry - Hotels, bars, and restaurants can take advantage of the mocktail trend and craft new and enticing non-alcoholic drink menus, attracting health-conscious customers who wish to enjoy the social aspect of drinking without the alcoholic content.
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