Tums and DraftKings Teamed Up to Create the Tums Prop Bites Platform
Laura McQuarrie — January 17, 2024 — Lifestyle
References: tumspropbites & marketingdive
Indulging in certain foods can feel like a gamble for people who experience heartburn, and Tums collaborated with DraftKings to launch Tums Prop Bites so that people don't have to take a chance on their favorite foods. This first-of-its-kind platform gives fans the chance to make free food picks and see how they stack up against the rest of the nation.
Created in anticipation of the Super Bowl, a day when potentially unsettling snacks are abundant, Tums Prop Bites challenges fans to try and pick the foods that have won over the hearts and stomachs of people all over America. As part of this free-to-play experience for adult food lovers, DraftKings will be giving away a share of $10,000 to winners.
Created in anticipation of the Super Bowl, a day when potentially unsettling snacks are abundant, Tums Prop Bites challenges fans to try and pick the foods that have won over the hearts and stomachs of people all over America. As part of this free-to-play experience for adult food lovers, DraftKings will be giving away a share of $10,000 to winners.
Trend Themes
1. Food-focused Betting - Fans can now make free food picks and compete against others through Tums Prop Bites, a collaboration between Tums and DraftKings.
2. Gamified Food Selection - Tums Prop Bites allows users to test their food choices against national trends and win a share of $10,000 in prizes.
3. Heartburn Prevention Entertainment - Tums Prop Bites offers a first-of-its-kind platform where people can indulge in their favorite foods without the fear of heartburn.
Industry Implications
1. Food and Beverage - The collaboration between Tums and DraftKings presents an innovative opportunity to gamify food selections within the food and beverage industry.
2. Gaming and Entertainment - Tums Prop Bites combines the elements of gaming and entertainment, presenting disruptive innovation opportunities within the gaming and entertainment industry.
3. Health and Wellness - By addressing heartburn prevention in a fun and interactive way, Tums Prop Bites introduces an innovative approach to health and wellness.
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