These Driving Ads Use Illusions to Explain the Dangers of Texting & Driving
Cadhla Gray — October 26, 2015 — Autos
TriHonda's effective distracted driving ads were executed on a low budget but deliver a clever and clear message. The ad agency 'Publicis' helped the car company come up with these simple print ads to encourage looking at the road and not your device while driving.
Each ad has no images but simply large bolded text with letters that have interchanging tones. For instance, one of the safe driving ads has the letters "TBEOXYT" plastered across its front. At a first glance, the text is near impossible to decipher, however, since every other letter is blue or gray, a viewer's eyes can shift focus to see the words "TEXT" AND "BOY."
Underneath these phrases the ads read, "You can't see both at the same time," cleverly referring to the ad's cryptic words while simultaneously stating that drivers can only pay attention to either a pedestrian or a cell phone.
Each ad has no images but simply large bolded text with letters that have interchanging tones. For instance, one of the safe driving ads has the letters "TBEOXYT" plastered across its front. At a first glance, the text is near impossible to decipher, however, since every other letter is blue or gray, a viewer's eyes can shift focus to see the words "TEXT" AND "BOY."
Underneath these phrases the ads read, "You can't see both at the same time," cleverly referring to the ad's cryptic words while simultaneously stating that drivers can only pay attention to either a pedestrian or a cell phone.
Trend Themes
1. Minimalistic Ads - Creating ads with minimalistic design elements and relying on clever illusions to convey messages.
2. Attention-grabbing Typography - Utilizing bold typography with interchanging tones to capture viewers' attention and encourage deeper engagement.
3. Safety Awareness Marketing - Developing marketing campaigns that raise awareness about the dangers of distracted driving and promote responsible behavior.
Industry Implications
1. Automotive - The automotive industry can leverage these minimalistic ads to promote safe driving habits and highlight the safety features of their vehicles.
2. Advertising - The advertising industry can adopt attention-grabbing typography techniques to create impactful campaigns for various clients and industries.
3. Telecommunications - The telecommunications industry can collaborate with ad agencies to create safety awareness marketing campaigns that emphasize responsible mobile phone usage.
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