Arla Protein Food to Go Comes in Two Flavor Options
Michael Hemsworth — September 11, 2024 — Lifestyle
Protein shakes and meal replacements have become commonplace, but the Arla Protein Food to Go whole meal replacement shakes are formulated with the best parts of each for a nutritionally dense option for consumers to choose.
The drinks are making their way to the Danish market in two flavors including Chocolate Caramel and Vanilla Hazelnut, which both feature 30-grams of protein with 12-grams of fiber. The drinks also have a minimum of 15% of the recommended daily intake for vitamins and minerals to give them a truly complete nutritional profile when used as a drinkable meal.
Director of Arla Denmark Henrik Lilballe spoke on the Arla Protein Food to Go whole meal replacement shakes saying, "We would like to help develop the beverage meal area together with our customers. Our expectation is that we can grow the relatively new subcategory within milk-based beverages. But drinking meals are relatively unknown to the Danes, and there is clearly a lot of work in explaining to consumers how the products can be used and in which situations, as well as how they are different from the products that are already on the market today."
The drinks are making their way to the Danish market in two flavors including Chocolate Caramel and Vanilla Hazelnut, which both feature 30-grams of protein with 12-grams of fiber. The drinks also have a minimum of 15% of the recommended daily intake for vitamins and minerals to give them a truly complete nutritional profile when used as a drinkable meal.
Director of Arla Denmark Henrik Lilballe spoke on the Arla Protein Food to Go whole meal replacement shakes saying, "We would like to help develop the beverage meal area together with our customers. Our expectation is that we can grow the relatively new subcategory within milk-based beverages. But drinking meals are relatively unknown to the Danes, and there is clearly a lot of work in explaining to consumers how the products can be used and in which situations, as well as how they are different from the products that are already on the market today."
Trend Themes
1. Nutritious Meal Beverages - The rise of meal replacement beverages like Arla Protein Food to Go highlights a growing preference for convenience without sacrificing nutritional completeness.
2. High-protein Diets - Consumers increasingly seek high-protein options to support active lifestyles, which is driving innovation in the food and beverage sector with products offering substantial protein content.
3. Health-focused Convenience Foods - The demand for convenient yet health-conscious food products is soaring, exemplifying a significant move towards meal solutions that combine ease of use with comprehensive nutritional benefits.
Industry Implications
1. Functional Beverages - The functional beverage industry is evolving with innovative products designed to meet specific health needs, such as protein shakes that also deliver essential vitamins and minerals.
2. Health and Wellness Foods - Health and wellness foods are expanding to offer more integrated nutritional solutions, encompassing everything from high-fiber content to a full spectrum of vitamins and minerals.
3. Milk-based Beverages - Milk-based beverages are diversifying to include fortified options that cater to meal replacement needs, combining traditional dairy benefits with modern health trends.
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