The Dreamcatcher x Neogen Collection Shares Scents Inspired by Idols
Laura McQuarrie — November 4, 2021 — Fashion
References: neogenlab.us & allure
The Dreamcatcher x Neogen collection introduces 14 hand creams and body mists, and the seven members of the unique K-pop group are each represented by a scent of their own. The alluring aromas of Passion Neroli, Motion Suede, Moonlight Musk, Love Rose, Freedom Iris, Self Bergamot, and Daydream Sweety can all be found in the form of both hand creams and body mists, and they represent each member's essence. While JiU says that the "Passion Neroli scent reminds me of my passion for life and striving towards my goals," Gahyeon says that Daydream Sweet captures a sweet and dreamy personality.
The luxe lotions are packed with moisturizing ingredients like Damask rose water, ceramides and soothing aloe vera to keep hands feeling comfortable and hydrated. Perfect for fans, each product comes with a signed photo card.
The luxe lotions are packed with moisturizing ingredients like Damask rose water, ceramides and soothing aloe vera to keep hands feeling comfortable and hydrated. Perfect for fans, each product comes with a signed photo card.
Trend Themes
1. Celebrity-branded Products - Opportunities for businesses to partner with celebrities and create branded products with unique scents and packaging.
2. Personalized Fragrances - Opportunities for businesses to create customizable fragrances with unique scents that represent individual personalities or preferences.
3. Collaborations Between CPG and Entertainment Industries - Opportunities for consumer packaged goods (CPG) companies to collaborate with entertainment industries to provide unique products and experiences for fans of music and entertainment.
Industry Implications
1. Beauty and Personal Care - Opportunities for beauty and personal care companies to partner with celebrities to create branded and personalized fragrances and lotions.
2. Entertainment and Music - Opportunities for entertainment and music companies to collaborate with beauty and personal care companies to provide unique and customized products for fans.
3. Consumer Packaged Goods (CPG) - Opportunities for CPG companies to partner with entertainment industries and offer unique experiences for fans through branded products and collaborations.
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