Supergoop!'s Mineral Unseen Sunscreen is a Cloud-Like Lotion
Laura McQuarrie — March 28, 2024 — Fashion
Mineral sunscreens are notorious for their thick consistency and leaving a noticeable residue on the skin, and Supergoop!'s newest formula, Mineral Unseen Sunscreen SPF 40, tackles these pain points.
This weightless, scent-free mineral sunscreen is as beneficial as ever for those with sensitive skin but it features an enhanced formula that seamlessly blends in to support all skin types and tones. Best of all, this non-comedogenic formula doubles as a makeup-gripping primer and offers water- and sweat-resistance for 40 minutes.
While the all-new Mineral Unseen Sunscreen has a cloud-like formula and leaves only a sheer, natural finish on the face, the previously released Unseen Sunscreen is a traditional SPF in a 100% invisible gel format.
This weightless, scent-free mineral sunscreen is as beneficial as ever for those with sensitive skin but it features an enhanced formula that seamlessly blends in to support all skin types and tones. Best of all, this non-comedogenic formula doubles as a makeup-gripping primer and offers water- and sweat-resistance for 40 minutes.
While the all-new Mineral Unseen Sunscreen has a cloud-like formula and leaves only a sheer, natural finish on the face, the previously released Unseen Sunscreen is a traditional SPF in a 100% invisible gel format.
Trend Themes
1. Cloud-like Formulas - Innovative sunscreen products are evolving to offer cloud-like textures that provide a sheer, natural finish on the skin.
2. Multipurpose Sunscreen Products - Sunscreen brands are creating products that double as makeup-gripping primers, catering to consumers looking for versatile skincare solutions.
3. Enhanced Mineral Sunscreen Blends - Brands are developing mineral sunscreen formulas that seamlessly blend into the skin to support various skin types and tones, addressing the common issues of thick consistency and residue.
Industry Implications
1. Skincare Industry - The skincare industry has opportunities to innovate by developing lightweight, cloud-like sunscreen products that offer enhanced benefits for different skin types.
2. Cosmetics Industry - The cosmetics industry can explore creating dual-purpose products like sunscreen primers that improve makeup application and provide sun protection.
3. Beauty Technology Sector - The beauty technology sector is positioned to disrupt the market by introducing cutting-edge mineral sunscreen blends that seamlessly interact with various skin tones while offering water- and sweat-resistance.
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