Draup is Revolutionizing the Future of Digital Fashion
Laura McQuarrie — September 14, 2022 — Tech
References: pronounceddrop & fashionunited.uk
Draup (pronounced "drop") is an upcoming marketplace that's poised to redefine digital fashion and maximize its value for consumers and creators alike. The marketplace is built on three core pillars: technology, aesthetic and financial innovation.
Draup recently secured 1.5 million dollars in a seed funding round and the launch of this digital fashion marketplace has the potential to win over key players in the fashion industry that have yet to explore this facet of the future of fashion. The name 'Draup' comes from a Norse myth about a gold ring with the ability to multiply, owned by the god Oden and when it goes live, Draup is set to mirror this quality of generating added value to an item.
Draup recently secured 1.5 million dollars in a seed funding round and the launch of this digital fashion marketplace has the potential to win over key players in the fashion industry that have yet to explore this facet of the future of fashion. The name 'Draup' comes from a Norse myth about a gold ring with the ability to multiply, owned by the god Oden and when it goes live, Draup is set to mirror this quality of generating added value to an item.
Trend Themes
1. Digital Fashion Marketplaces - Draup demonstrates the potential of creating online marketplaces for virtual fashion that maximizes value for consumers and creators.
2. Financial Innovation - By emphasizing financial innovation, Draup creates opportunities for new business models and financial products in the digital fashion industry.
3. Technology-driven Fashion Design - Draup utilizes technology to create novel and bespoke fashion designs that push the boundaries beyond current methods.
Industry Implications
1. Virtual Fashion Retail - The digital fashion marketplace offers a tool for retailers to diversify their product offering and meet the needs of customers interested in digital fashion.
2. Fintech - Draup's financial innovation can set off a wave of change for FinTech startups looking to disrupt the financial industry with new products, services, and business models.
3. Technology and Fashion - Virtual fashion and technology go hand in hand, with Draup showcasing the potential for technology to transform fashion design, production and retail.
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