Sid's Outrageous Multiple Characters at DV8 Nightclub
Going Like Sixty — April 2, 2009 — Lifestyle
References: myspace
Sid is the host at the Birmingham nightclub DV8. Not the usual drag queen, Sid attracted the attention of Nat Poole who captured some of his personas for a new exhibition.
Nat is a student at the University of Wolverhampton in the UK. She was attracted to Sid because, unlike most drag queens, Sid wasn't impersonating a woman, but a genderless self with a totally unconventional style.
Implications - North American society is moving towards a more egalitarian social mindset. As such, there are individuals in society that symbolically demonstrate this shift by wearing make-up that makes them gender neutral. Corporations should similarly adapt gender neutrality in the office place to reflect this societal shift.
Nat is a student at the University of Wolverhampton in the UK. She was attracted to Sid because, unlike most drag queens, Sid wasn't impersonating a woman, but a genderless self with a totally unconventional style.
Implications - North American society is moving towards a more egalitarian social mindset. As such, there are individuals in society that symbolically demonstrate this shift by wearing make-up that makes them gender neutral. Corporations should similarly adapt gender neutrality in the office place to reflect this societal shift.
Trend Themes
1. Gender-neutral Fashion - Opportunity for fashion industry to capitalize on societal shift towards gender neutrality.
2. Unconventional Self-expression - Opportunity for entertainment industry to promote and showcase unconventional self-expression.
3. Non-binary Identity - Opportunity for beauty industry to adapt and provide products for those who identify as gender neutral/non-binary.
Industry Implications
1. Fashion - Opportunity for fashion industry to capitalize on societal shift towards gender neutrality by creating more gender-neutral clothing lines and accessories.
2. Entertainment - Opportunity for entertainment industry to promote and showcase unconventional self-expression through events, performances, and art exhibitions.
3. Beauty - Opportunity for beauty industry to adapt and provide products for those who identify as gender neutral/non-binary, such as makeup and skincare products that are designed to meet their unique needs.
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