Dove's Hair Campaign Shows Women to Love their Personal Style and Beauty
Riley von Niessen — May 3, 2016 — Fashion
This Dove hair campaign shows how women are often made to feel self-conscious about their hair and pressured to change it by societal standards. Introducing the criticisms faced by each woman, Dove shows how "8 out of 10 women feel pressured to wear their hair a certain way".
The short ad follows women with different hairstyles who explain how accepting their hair and expressing themselves through an individual style allows them to feel confident and beautiful. It shows how society needs to embrace every type, texture, color and style of hair.
One woman fights against the idea that she should dye her grey hair by saying "Stop saying that grey hair is not beautiful, because it is". Following this, a blue-haired financial analyst embraces her large curls while fighting the stereotype that her hair makes her look unprofessional. The Dove hair campaign encourages other women to do the same while showing off their styles on social media channels with the hashtag #LoveYourHair.
The short ad follows women with different hairstyles who explain how accepting their hair and expressing themselves through an individual style allows them to feel confident and beautiful. It shows how society needs to embrace every type, texture, color and style of hair.
One woman fights against the idea that she should dye her grey hair by saying "Stop saying that grey hair is not beautiful, because it is". Following this, a blue-haired financial analyst embraces her large curls while fighting the stereotype that her hair makes her look unprofessional. The Dove hair campaign encourages other women to do the same while showing off their styles on social media channels with the hashtag #LoveYourHair.
Trend Themes
1. Body Positive Hair Movement - The Dove hair campaign highlights the need for a body positive hair movement, where women are encouraged to embrace and celebrate their natural hair.
2. Celebrating Diversity in Hair - Society needs to shift towards celebrating diversity in hair, recognizing that all types, textures, colors, and styles are beautiful.
3. Empowering Women Through Personal Style - The campaign empowers women to express their personal style through their hair, allowing them to feel confident and beautiful.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has an opportunity to create inclusive and empowering hair products and services.
2. Fashion and Apparel - Fashion brands can play a role in promoting body positive hair movement by featuring diverse hairstyles in their advertisements and runway shows.
3. Social Media and Influencer Marketing - Companies can leverage social media platforms and influencer marketing to encourage women to share their unique hairstyles and experiences, fostering a supportive online community.
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