Gong Cha Just Added a New Double Peach Milk Tea Drink for Summer
Katherine Pendrill — June 16, 2024 — Lifestyle
References: instagram & qsrmagazine
The growing global bubble tea brand Gong cha is sliding into summer with the debut of two fruity new drink options: the new Double Peach Milk Tea and the new Double Peach Smoothie.
Perfectly peachy, both of the new drinks feature two times the peach flavor. The first of the new drinks, the Double Peach Milk Tea, boasts layers of white peach jelly and a sweet peach drizzle, all topped with a creamy green milk tea blend that's served over ice. On the other hand, the new Double Peach Smoothie combines creamy peach and green tea slush with pieces of soft white peach jelly.
Both of the new drinks are available just in time for peak peach season, so expect to find them now through July.
Image Credit: Gong cha
Perfectly peachy, both of the new drinks feature two times the peach flavor. The first of the new drinks, the Double Peach Milk Tea, boasts layers of white peach jelly and a sweet peach drizzle, all topped with a creamy green milk tea blend that's served over ice. On the other hand, the new Double Peach Smoothie combines creamy peach and green tea slush with pieces of soft white peach jelly.
Both of the new drinks are available just in time for peak peach season, so expect to find them now through July.
Image Credit: Gong cha
Trend Themes
1. Fruity Fusion Beverages - Combining multiple fruit flavors in beverages creates unique taste experiences that can attract a diverse customer base.
2. Seasonal Specialties - Introducing limited-time drinks that align with seasonal fruit harvests enhances product appeal and urgency.
3. Textured Drink Innovations - Incorporating various textures like jellies and slushes in drinks elevates the sensory experience for consumers.
Industry Implications
1. Beverage Industry - The creation of innovative tea and smoothie products can drive new consumer interest and loyalty in the competitive beverage market.
2. Food and Drink Retail - Seasonal product launches provide opportunities for retailers to refresh their offerings and attract customers.
3. Hospitality Industry - Unique and limited-edition drink offerings can enhance the guest experience, particularly in cafes and specialty drink shops.
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