Gong Cha's 'Thai Mango' is its Latest Refreshing Summer Drink
Colin Smith — May 17, 2024 — Business
References: gong-cha & qsrmagazine
Gong Cha, a leading bubble tea brand, has introduced a new limited-time offering to its menu: the Thai Mango flavor. This refreshing summer beverage series incorporates the sweet and tropical essence of mango with the tangy zest of passion fruit jelly, all harmoniously blended with Gong Cha’s signature green tea. The premium whole tea leaves, sourced from Taiwan, are freshly brewed daily in each store, ensuring a high-quality and authentic tea experience. The Thai Mango series is available in two distinct variations: the Thai Mango Milk Tea, which combines the fruity flavors with a creamy green milk tea base, topped with a mango drizzle, and the Thai Mango Smoothie, a rich mango and green tea slush layered over passion fruit jelly and finished with a mango topping.
The Thai Mango Milk Tea is suggested to retail between $5.25 and $6.00, while the Thai Mango Smoothie is priced slightly higher, ranging from $6.25 to $7.00, with prices varying by location. These beverages are available from May 20 through June 30, offering customers a limited window to enjoy these tropical delights. Gong Cha’s expansion and popularity are evident with over 225 locations across 20 states, Washington D.C., Puerto Rico in the U.S., and a global presence with 2,200 stores.
Image Credit: Gong Cha
The Thai Mango Milk Tea is suggested to retail between $5.25 and $6.00, while the Thai Mango Smoothie is priced slightly higher, ranging from $6.25 to $7.00, with prices varying by location. These beverages are available from May 20 through June 30, offering customers a limited window to enjoy these tropical delights. Gong Cha’s expansion and popularity are evident with over 225 locations across 20 states, Washington D.C., Puerto Rico in the U.S., and a global presence with 2,200 stores.
Image Credit: Gong Cha
Trend Themes
1. Limited-time Beverage Offers - Seasonal flavors that create urgency and exclusive appeal among customers, driving increased foot traffic and sales within a condensed timeframe.
2. Fruit-infused Tea Blends - Innovative combinations of exotic fruits with traditional teas that cater to consumers' desire for unique and refreshing drink experiences.
3. Premium Tea Sourcing - The focus on high-quality, freshly brewed tea leaves from reputable regions enhances the authenticity and taste profile of beverages, appealing to discerning tea drinkers.
Industry Implications
1. Beverage Industry - Introduction of unique and limited-time flavors to capture market share and engage customers with novel drink offerings.
2. Foodservice Industry - Leveraging seasonal products to drive traffic and boost sales during specific periods, fostering customer loyalty through exclusive offerings.
3. Hospitality Industry - Expansion and adaptation of global flavors to local tastes, enhancing the customer experience with specialty beverages that reflect international influences.
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