UK Coeds Prefer Cell Phones
Marissa Brassfield — September 10, 2008 — Social Good
References: nky.cincinnati
Paying for individual telephone land lines in college dorms can add up quickly; the University of Kentucky has managed to cut $840,000 in costs by omitting land lines in dorm rooms. According to the University of Kentucky, the majority of students prefer to use their cell phones. Land lines are available for any student upon request, however, and there are still land line phones in common dorm areas for emergencies.
Cutting land lines out of University of Kentucky dorms has resulted in a total drop of land line phones from 3,060 to 260. They've used the savings to upgrade student Internet connections and to circumvent a rise in housing cost.
Cutting land lines out of University of Kentucky dorms has resulted in a total drop of land line phones from 3,060 to 260. They've used the savings to upgrade student Internet connections and to circumvent a rise in housing cost.
Trend Themes
1. Declining Land Line Usage - The preference for cell phones among college students is causing a decline in land line usage, presenting opportunities for companies to focus on mobile communication solutions.
2. Cost Reduction Strategies - Eliminating land lines in dorm rooms to cut expenses showcases the potential for businesses to explore cost reduction strategies through technological advancements.
3. Enhanced Connectivity Solutions - Redirecting financial resources towards improving student Internet connections indicates a need for companies to develop innovative connectivity solutions in the education sector.
Industry Implications
1. Telecommunications - The shift towards cell phones in college dorms highlights an opportunity for telecommunications companies to provide tailored communication services for young adults.
2. Technology - Investing the savings from land line elimination into student Internet upgrades demonstrates a potential market for technology companies to offer enhanced connectivity solutions for educational institutions.
3. Real Estate - The University of Kentucky's cost-cutting measures indicate the need for innovative housing solutions that cater to the rising preference for mobile communication among college students.
1.3
Score
Popularity
Activity
Freshness
