Doritos Stax will Come in Three Flavor Options
Michael Hemsworth — April 15, 2020 — Marketing
References: pepsico & talkingretail
The Doritos Stax have been announced by PepsiCo as its latest version of the popular namesake product that are targeted towards Gen Z consumers to offer them a crunchy snack that doesn't skimp on flavor. The chips will come in 170 gram canisters and feature a stacked profile that offers an alternative format to the usual bagged option they come in. The snack will come in Ultimate Cheese, Mexican Chilli Salsa and Sour Cream & Onion flavor options when they launch in late-April at a price point of £2.50 per can.
Marketing Director for Snacks at PepsiCo Clafoutie Sintive spoke on the new Doritos Stax saying, "Historically, cannister snacks is a segment that is shopped by the over 45s, but we want to extend that by targeting a younger audience. We know that Doritos appeals to generation Z, a generation that notoriously looks for brands that challenge the status quo, so we’re confident that the launch of Doritos Stax, coupled with our bold flavor choices and the innovative packaging, will bring younger shoppers to this segment.”
Marketing Director for Snacks at PepsiCo Clafoutie Sintive spoke on the new Doritos Stax saying, "Historically, cannister snacks is a segment that is shopped by the over 45s, but we want to extend that by targeting a younger audience. We know that Doritos appeals to generation Z, a generation that notoriously looks for brands that challenge the status quo, so we’re confident that the launch of Doritos Stax, coupled with our bold flavor choices and the innovative packaging, will bring younger shoppers to this segment.”
Trend Themes
1. Stacked Snacks - Innovative packaging for snacks offers opportunities for brands to introduce new consumption experiences and packaging formats.
2. Gen Z Snacking - Brands can tap into the preferences of Gen Z consumers who are looking for bold flavors and unconventional products in the snacking industry.
3. Cannister Snacks - Cannister snacks segment can extend its market reach beyond the over 45s by introducing products that appeal to younger audiences with new flavors and packaging formats.
Industry Implications
1. Snack Foods - The snack foods industry can continue to innovate in packaging formats and flavor profiles to attract younger consumers looking for adventurous snacking options.
2. Consumer Packaged Goods (CPG) - CPG brands can adopt innovative packaging formats to create new consumer experiences with their existing products and potentially introduce new products that fit into unconventional packaging formats.
3. Market Research - Market research professionals can track the preferences and trends of Gen Z consumers in the snacking industry to offer insights to snack food brands looking to capitalize on this consumer segment.
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