Doritos SOLID BLACK is Introducing a New Flavor for Snackers
Michael Hemsworth — July 25, 2023 — Lifestyle
References: doritos & snackandbakery
The Doritos SOLID BLACK snack range has been expanded by the brand with a new flavor to provide snackers with a deliciously spicy yet sweet option to try out. The Doritos Spicy Pineapple Jalapeño chips have been created in partnership with Chef Chris Williams as an experimental option that will no doubt catch the eye of curious snackers alike. The chips feature original artwork from the anonymous art collective Mz. Icar and will continue the brand's initiative to amplify Black voices.
Williams commented on the new addition to the Doritos SOLID BLACK snack range saying, "I know that my great-grandmother, who was both a trailblazer and changemaker herself, would be proud to see our impact being acknowledged through the Doritos SOLID BLACK program. With this donation, Doritos SOLID BLACK and Frito-Lay will help the Lucille’s 1913 community farming program that works to combat food insecurity and bring more nutritional and fresh foods to underserved populations.”
Williams commented on the new addition to the Doritos SOLID BLACK snack range saying, "I know that my great-grandmother, who was both a trailblazer and changemaker herself, would be proud to see our impact being acknowledged through the Doritos SOLID BLACK program. With this donation, Doritos SOLID BLACK and Frito-Lay will help the Lucille’s 1913 community farming program that works to combat food insecurity and bring more nutritional and fresh foods to underserved populations.”
Trend Themes
1. Spicy Snack Chips - The introduction of Doritos Spicy Pineapple Jalapeño chips offers an opportunity for innovative flavors in the snack chip industry.
2. Collaborative Partnerships - The partnership between Doritos SOLID BLACK and Chef Chris Williams highlights the potential for collaborations between brands and chefs to create unique snack options.
3. Amplifying Black Voices - Doritos SOLID BLACK's initiative to amplify Black voices, as seen through the use of original artwork from Mz. Icar, presents an opportunity for brands to promote diversity and inclusion in their product offerings.
Industry Implications
1. Snack Chip Industry - The introduction of spicy pineapple snack chips opens up opportunities for product innovation and differentiation in the snack chip industry.
2. Food and Beverage Industry - Collaborative partnerships between food brands and chefs can lead to the creation of unique flavors and products, attracting the interest of consumers in the food and beverage industry.
3. Art and Design Industry - The use of original artwork from Mz. Icar in snack chip packaging demonstrates the potential for collaborations between food brands and artists, creating visually appealing products and promoting the art and design industry.
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