From Twitter Rap Songs to Horrible Holiday Pranks
Armida Ascano — May 21, 2012 — Pop Culture
Everyone in the English-speaking world has at least a vague idea of who Jimmy Kimmel is. The American comedian has enjoyed a long career in the world of comedy and show business, currently sitting on a sweet deal as the host of his own talk show, Jimmy Kimmel Live.
The show has been on television since the early 2000s, and since then, Kimmel's popularity has grown with the digital age. In an extremely smart move, Kimmel is slowly and subtly shifting into the world of viral content, releasing such hilarious creations as his Twitter Rap Song with Drake to his now-infamous holiday pranks. What's ingenious about these releases is not just their comedic value, but their ability to keep both Kimmel and his show popular in a time where TV is pretty much obsolete.
The show has been on television since the early 2000s, and since then, Kimmel's popularity has grown with the digital age. In an extremely smart move, Kimmel is slowly and subtly shifting into the world of viral content, releasing such hilarious creations as his Twitter Rap Song with Drake to his now-infamous holiday pranks. What's ingenious about these releases is not just their comedic value, but their ability to keep both Kimmel and his show popular in a time where TV is pretty much obsolete.
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