NISSIN's Donbei Tempura Soba Noodles Celebrates a Long Life
NISSIN unveils a Donbei Tempura Soba Noodle that is very long, measuring out to be about a meter long. It is done on purpose to wish other longevity in life, named 'Donbei Tempura Soba Istumo Yori Nagai Choju Kigan Soba' in Japanese. The signature flavor is reimagined and the length of the noodle is often a symbol of long life within East Asian cultures.
It is important that one slurps the noodles rather than cutting or twirling the noodles when consuming or else it would be considered rude. The noodles have a katsuo bonito dashi stock broth with green onion, mixed tempura fritter, and red pepper flakes on the side for those who prefer some spice.
Image Credit: NISSIN
It is important that one slurps the noodles rather than cutting or twirling the noodles when consuming or else it would be considered rude. The noodles have a katsuo bonito dashi stock broth with green onion, mixed tempura fritter, and red pepper flakes on the side for those who prefer some spice.
Image Credit: NISSIN
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Industry Implications
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