Facebook's Donate Button Helps to Support NPOs Within the Site
Laura McQuarrie — December 17, 2013 — Social Good
References: newsroom.fb & techcrunch
Today Facebook unveiled it’s new Donate button, which makes it easier for people to donate to nonprofits through the social networking site.
The new Facebook Donate button appears below posts shared in the news feed, with participating organizations like WWF, UNICEF and Oxfam America. These are just three of the nineteen nonprofits that have signed on as the first to have Facebook’s Donate button, but other interested parties may fill out a Donate interest form through the Facebook Help Center to also make use of this new feature.
By pressing the Donate button, a user’s credit card number and other billing info is collected, which completes the transaction without a user having to leave the site. Since Facebook is a community of billions and a lot of time can be consumed on it, hopefully this will encourage people to support local and global communities.
The new Facebook Donate button appears below posts shared in the news feed, with participating organizations like WWF, UNICEF and Oxfam America. These are just three of the nineteen nonprofits that have signed on as the first to have Facebook’s Donate button, but other interested parties may fill out a Donate interest form through the Facebook Help Center to also make use of this new feature.
By pressing the Donate button, a user’s credit card number and other billing info is collected, which completes the transaction without a user having to leave the site. Since Facebook is a community of billions and a lot of time can be consumed on it, hopefully this will encourage people to support local and global communities.
Trend Themes
1. Social Giving - Social media platforms integrating donation features to support non-profit organizations.
2. Seamless Transactions - Integration of payment gateways to social media platforms enables seamless transactions for users.
3. Online Philanthropy - New avenues for online giving and philanthropic pursuits on social media platforms.
Industry Implications
1. Non-profit - Non-profit organizations can leverage social giving to increase donations on social media platforms.
2. Digital Payments - Digital payment companies can partner with social media platforms to provide seamless payment solutions for users.
3. Social Media - Social media platforms can integrate innovative donation options to increase user engagement and support philanthropic efforts.
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