Flickr's Pic Aid Lets Users Donate a Photo to Charity
Laura McQuarrie — June 22, 2015 — Social Good
References: vimeo & creativeguerrillamarketing
Every day, more than 1.8 billion pictures are shared online—but what if you could donate a photo and have each shot be meaningful to more than just you? This is the question that Flickr's Pic Aid is asking, with a service that now makes photos available for purchase. by clicking this small button when images are uploaded to the photo-sharing site, users are able to select a charity they wish to help out. Some of these include the WWF, UNICEF, Amnesty International and PETA, which will receive $1 for every time the photo is purchased.
Now, in addition to having personal meaning, photos of what you ate for breakfast, where you wantfamily vacation and cute animals have the potential to mean so much more when you donate a photo with Flickr's Pic Aid.
Now, in addition to having personal meaning, photos of what you ate for breakfast, where you wantfamily vacation and cute animals have the potential to mean so much more when you donate a photo with Flickr's Pic Aid.
Trend Themes
1. Charitable Photo Donations - The trend of photo-sharing apps incorporating charitable donations provides opportunities for disruptive innovation in the social media and non-profit industries.
2. Monetizing User-generated Content for Charity - Using user-generated content to raise funds for charity opens up disruptive innovation opportunities for online fundraising platforms and e-commerce.
3. Social Media as a Fundraising Tool - The increasing use of social media as a means of fundraising presents opportunities for disruptive innovation in the social media and non-profit sectors.
Industry Implications
1. Social Media - By incorporating charitable donations and fundraising, social media platforms offer new opportunities for disruptive innovation.
2. E-commerce - E-commerce platforms can innovate by using user-generated content to raise funds for charity.
3. Non-profit - Online fundraising platforms can incorporate social media to improve their fundraising strategies and tap into new donor pools.
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