The Donald Trump Hotel Collection Teams up with Serta Mattresses
Allison Love — May 27, 2010 — Luxury
References: hotelworldnetwork & luxist
Donald Trump can add mattresses to the list of things he has his name on with the Donald Trump Hotel Collection of mattresses, which were made in conjunction with Serta. The billionaire tycoon created a line of mattresses to go into his chain of hotels; it's only natural that if his name is on the outside, it should be on the interior decor and furniture as well.
The Donald Trump Hotel Collection of beds will be featured in all of his hotels, but can be purchased (for a ridiculous price) by the public as well. Oh Trump, what will you take over next?
The Donald Trump Hotel Collection of beds will be featured in all of his hotels, but can be purchased (for a ridiculous price) by the public as well. Oh Trump, what will you take over next?
Trend Themes
1. Brand Extension - The creation of the Donald Trump Hotel Collection of mattresses presents opportunities for other successful brands and personalities to extend their reach through partnerships with furniture and home decor companies.
2. Luxury Mattresses - The launch of the Donald Trump Hotel Collection of mattresses represents a trend in the luxury bedding industry, where high-end hotels develop their own branded mattresses to enhance their guests' sleeping experience and create revenue streams from product sales.
3. Celebrity-branded Home Decor - The collaboration between Donald Trump and Serta for the Donald Trump Hotel Collection of mattresses highlights a growing trend of celebrities launching home decor and furniture lines.
Industry Implications
1. Hospitality - The Donald Trump Hotel Collection of mattresses enhances the guest experience and creates a new revenue stream for the hospitality industry.
2. Home Furnishings - The trend in luxury hotels creating their own branded mattresses suggests a growing market for premium mattresses and other home furnishings.
3. Personal Branding - The collaboration between Donald Trump and Serta for the Donald Trump Hotel Collection of mattresses demonstrates the potential for individuals to monetize their personal brand through partnerships with home decor and furniture companies.
2.3
Score
Popularity
Activity
Freshness
