Shinola and Serta Dropped The 313 Mattress Collaboration
Elena Rahman — February 3, 2022 — Art & Design
References: serta
The 313 Mattress collaboration between Shinola and Serta features expertly-crafted mattresses. The collection is an ode to Shinalo's hometown of Detroit. It also brings Serta's trademark comfort to consumers, creating a balanced expression of both brands.
Some featured detailing includes Shinola's lightning bolt logo, which is carefully stitched into the mattress's design. In addition, a bold stripe on the border complements the mattress's soft layers. The stripe pays homage to Shinola's trademark design, which can be found on other products, including watches and leather bags. The 313 mattress collection features a cool-to-the-touch cover and layers of gel memory foam. Consumers will have an undisrupted sleep and wake up feeling rested due to the mattress's advanced cushion system.
Image Credit: Shinola / Serta
Some featured detailing includes Shinola's lightning bolt logo, which is carefully stitched into the mattress's design. In addition, a bold stripe on the border complements the mattress's soft layers. The stripe pays homage to Shinola's trademark design, which can be found on other products, including watches and leather bags. The 313 mattress collection features a cool-to-the-touch cover and layers of gel memory foam. Consumers will have an undisrupted sleep and wake up feeling rested due to the mattress's advanced cushion system.
Image Credit: Shinola / Serta
Trend Themes
1. Expertly-crafted Mattresses - The trend of collaboratively-crafted mattresses using advanced cushion system and personalized design and branding.
2. Cool-to-the-touch Bedding - The trend of using temperature regulating technology to create cool-to-the-touch bedding for undisturbed sleep.
3. Brand Collaborations - The trend of cross-industry collaborations in product design to create brand new offerings and appeals.
Industry Implications
1. Mattress Manufacturing - Mattress companies can explore expert collaborations to create more personalized and branded offerings that include innovative features.
2. Textile and Bedding Manufacturing - Companies in the Textile and Bedding Manufacturing industry can invest in temperature regulating technology to develop cool-to-the-touch bedding offerings that guarantee undisturbed sleep and customer satisfaction.
3. Brand and Product Design Agency - Brand and Product Design Agencies can explore collaboration opportunities and use advanced cushioning and temperature regulating technology to help companies create new and innovative products with personalized branding.
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