Dominos Pizza USA Launch a Live Webcam for People Who Order Online
Tia Clarke — May 5, 2013 — Marketing
References: dominoslive & designtaxi
Dominos Pizza USA has launched an interactive new feature on its website, which will take pizza ordering to a whole other level. The Domino's Pizza stores in Salt Lake City, Utah, will allow customers a live view of their pizza as it is being made.
Hungry customers will no longer have to keep checking the time and refreshing the website to see what time their pizza is expected. The interactive web experience, entitled 'Domino's Live,' is being rolled out in Utah for the month of May.
This is a neat invention that makes the process of ordering a pizza even more convenient. Domino's forward-thinking web strategies are one of the reasons the brand continues to grow.
Hungry customers will no longer have to keep checking the time and refreshing the website to see what time their pizza is expected. The interactive web experience, entitled 'Domino's Live,' is being rolled out in Utah for the month of May.
This is a neat invention that makes the process of ordering a pizza even more convenient. Domino's forward-thinking web strategies are one of the reasons the brand continues to grow.
Trend Themes
1. Live Pizza Webcams - Dominos Pizza USA has launched a live webcam for people who order pizza online to watch their order preparation.
2. Interactive Ordering Experience - Dominos Pizza USA has rolled out an interactive platform for customers to order pizza with a live view of their pizza as it is being made.
3. Innovative Ordering Process - Dominos Pizza USA is introducing an innovative web feature allowing customers to watch their pizza in the making in a bid to streamline the ordering process.
Industry Implications
1. Restaurant Industry - This innovation provides a precedent for the restaurant industry to make use of interactive features when promoting and providing services to their customers.
2. E-commerce Industry - An interactive web experience for ordering and monitoring the making of goods online could be implemented in a variety of e-commerce businesses.
3. Hospitality Industry - Providing customers with a real-time view of their orders could be a unique opportunity for hotels and restaurants to enhance customer experience.
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