This Domino's Campaign Combines Ferris Bueller’s Day Off with Pizza
Riley von Niessen — June 15, 2017 — Marketing
Ferris Bueller’s Day Off, the iconic teen drama directed by John Hughs that was released back in 1986, will be streamed nationwide as a part of a new Domino's campaign that encourages consumers to take part in a shared experience while taking advantage of great deals.
Epix and CP+B partnered with the pizza chain to help devise the Domino's campaign. To get the best deals, consumers will have to stream the film and invite their friends to join them. The more participants a group has, the greater the discount on their order.
To connect the many pizza-loving Ferris Bueller fans from around the country, Domino's will give its participants the option to interact live with others as well.
Epix and CP+B partnered with the pizza chain to help devise the Domino's campaign. To get the best deals, consumers will have to stream the film and invite their friends to join them. The more participants a group has, the greater the discount on their order.
To connect the many pizza-loving Ferris Bueller fans from around the country, Domino's will give its participants the option to interact live with others as well.
Trend Themes
1. Shared Experience Marketing - Disruptive innovation opportunity: Brands can create promotional campaigns that encourage consumers to participate in shared experiences for better deals and discounts.
2. Interactive Streaming - Disruptive innovation opportunity: Companies can explore interactive features during streaming events to enhance user engagement and create a sense of community among participants.
3. Group Purchase Discounts - Disruptive innovation opportunity: Businesses can incentivize group purchases by offering increasing discounts based on the number of participants, driving higher order values.
Industry Implications
1. Movie Streaming Platforms - Disruptive innovation opportunity: Streaming platforms can collaborate with brands to create unique promotional campaigns that leverage movie viewing experiences.
2. Fast Food Chains - Disruptive innovation opportunity: Fast food chains can integrate interactive elements into their campaigns to create a more engaging and memorable dining experience for customers.
3. Digital Advertising Agencies - Disruptive innovation opportunity: Ad agencies can partner with brands to develop strategies that combine interactive streaming and group purchase discounts for targeted consumer segments.
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