Domestos Power Foam Can Now be Applied Upside-Down
Michael Hemsworth — January 11, 2023 — Lifestyle
References: domestos & conveniencestore
The Domestos Power Foam cleaning product is being launched in the UK as a convenient solution perfect for consumers to use around the house to keep things as clean and germ-free as possible.
The toilet and bathroom cleaner comes in two scents including Arctic Fresh and Citrus Blast, which are both formulated to stick to surfaces where they'll kill germs and remove limescale. The product is capable of being sprayed upside-down to help consumers apply it into all nooks and crannies within a space for a true deep clean.
Home and Hygiene Category Leader Claire Racklyeft commented on the new Domestos Power Foam saying, "As market leader, Domestos is committed to driving innovation and leading the category and new Domestos Power Foam, which was three years in development, is designed to reach every nook and cranny of the bathroom to meet the challenges faced by shoppers every day. We’re confident it will drive growth for the category too.”
The toilet and bathroom cleaner comes in two scents including Arctic Fresh and Citrus Blast, which are both formulated to stick to surfaces where they'll kill germs and remove limescale. The product is capable of being sprayed upside-down to help consumers apply it into all nooks and crannies within a space for a true deep clean.
Home and Hygiene Category Leader Claire Racklyeft commented on the new Domestos Power Foam saying, "As market leader, Domestos is committed to driving innovation and leading the category and new Domestos Power Foam, which was three years in development, is designed to reach every nook and cranny of the bathroom to meet the challenges faced by shoppers every day. We’re confident it will drive growth for the category too.”
Trend Themes
1. Upside-down Spray - Upside-down spray functionality is becoming a trend in cleaning products, providing users with a convenient solution to reaching every nook and cranny for a deep clean.
2. Foam Cleaning Products - Foam cleaning products are becoming increasingly popular due to their ability to stick to surfaces where they'll kill germs and remove limescale for a deep clean.
3. Convenient Cleaning Solutions - There is a growing trend for cleaning products to offer users convenient solutions for a deep clean, such as the ability to spray upside-down or foam formulas that stick to surfaces.
Industry Implications
1. Cleaning Products - The cleaning products industry has an opportunity to invest in innovative products like upside-down spray functionality and foam formulas that stick to surfaces for a deeper clean.
2. Home and Hygiene - The home and hygiene industry can offer consumers with convenient cleaning solutions that provide deep cleaning results, like the new Domestos Power Foam with its ability to reach every nook and cranny in the bathroom.
3. Innovation and Development - As seen with the development of the Domestos Power Foam, the innovation and development industry can invest in creating convenient and effective cleaning solutions that meet the challenges faced by consumers in their daily lives.
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