Dogs Trust Launched the 'A Dog is For Life' Commercial
Grace Mahas — November 12, 2019 — Social Good
References: dogstrust.org.uk & thedrum
Dogs Trust -- one the UK's largest dog welfare charities -- recently launched a new commercial urging people not to give dogs as gifts this holiday season. The campaign uses its iconic slogan: ‘A dog is for life, not just for Christmas' and shows an animated dog at a Christmas feast jumping around and playfully interactive with its new family.
At the end of dinner, however, the dog is thrown in a box with the rest of the leftovers and placed outside. The scene then transitions to show a real dog in a dumpster who is taken to the Dogs Trust organization. The message of the campaign is clear: carefully consider owning a pet and do not rush into buying one for the sake of the holidays.
At the end of dinner, however, the dog is thrown in a box with the rest of the leftovers and placed outside. The scene then transitions to show a real dog in a dumpster who is taken to the Dogs Trust organization. The message of the campaign is clear: carefully consider owning a pet and do not rush into buying one for the sake of the holidays.
Trend Themes
1. Animal Welfare Education - There is a growing trend towards educating the public about responsible pet ownership to prevent neglect and abandonment.
2. Emotional Advertising Campaigns - Emotional, thought-provoking advertising campaigns are becoming more popular as a way to raise awareness about important social issues.
3. Animated-real Life Hybrid Commercials - The use of animated characters mixed with real-life footage is a trend that is creating impactful and memorable commercials.
Industry Implications
1. Pet Care - The pet care industry has an opportunity to offer educational resources and services that promote responsible pet ownership.
2. Advertising - Brands can capitalize on emotional advertising campaigns to create meaningful connections with consumers and generate awareness for social causes.
3. Animation - The animation industry has the potential to create visually engaging and emotionally compelling commercials that leave a lasting impact on viewers.
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