These Anti-Dog Meat Ads Shed Light on Thailand's Vulnerable Street Dogs
Laura McQuarrie — September 23, 2013 — Marketing
References: adsoftheworld & designtaxi
These striking UniDog ads protest the consumption of dog meat. The streets of Thailand are rampant with street dogs and UniDog is an organization designed to care for these ownerless pets and rescue them from the dog meat industry.
These anti-dog meat ads were created for UniDog by ad agencies BBDO and Proximity, Thailand. The series features dogs with their heads coming out of bowls with a small line of copy that reads: "25 million dogs are killed for food each year."
The images are seen from the perspective of a human looking down on these dogs. The bowl collars that the dogs wear is reminiscent of the protective collars worn after a medical procedure, which creates even more empathy in the viewer because the dogs appear to be so vulnerable.
These anti-dog meat ads were created for UniDog by ad agencies BBDO and Proximity, Thailand. The series features dogs with their heads coming out of bowls with a small line of copy that reads: "25 million dogs are killed for food each year."
The images are seen from the perspective of a human looking down on these dogs. The bowl collars that the dogs wear is reminiscent of the protective collars worn after a medical procedure, which creates even more empathy in the viewer because the dogs appear to be so vulnerable.
Trend Themes
1. Anti-animal Consumption Movement - As more consumers become aware of the impact of their food choices on animals, opportunities arise for companies to enter the market with plant-based alternatives and alternative protein sources.
2. Pet Rescue and Adoption - With a growing number of stray dogs, there is a need for organizations and businesses to develop innovative ways of rescuing and rehabilitating these pets, and create more awareness about the benefits of adopting rather than buying pets.
3. Activism in Advertising - Consumers are increasingly looking to support brands with a meaningful social impact, presenting opportunities for companies to create powerful advertising campaigns with a cause-related message.
Industry Implications
1. Plant-based Food Industry - As consumers become more aware of the impact of animal consumption, there is an opportunity for plant-based food companies to innovate and expand the range of products offered.
2. Pet Care Industry - With the growing number of pets, there is an opportunity for pet care companies to create more innovative products and services to better serve this market.
3. Advertising Industry - The growing focus on social responsibility and activism in advertising presents an opportunity for ad agencies to develop more powerful and meaningful campaigns for brands.
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