Ollie & Van Leeuwen Ice Cream Created a Pint for Pups
Laura McQuarrie — May 22, 2024 — Lifestyle
References: vanleeuwenicecream & petfoodprocessing.net
Human-grade fresh dog food brand Ollie collaborated with Van Leeuwen Ice Cream to create the ice cream brand's first-ever dog-friendly ice cream. The collaboration results in a peanut butter and banana-flavored ice cream for dogs made with pet-safe, premium ingredients.
This sweet and salty frozen treat for dogs makes the most of dog-safe peanut butter and non-dairy banana ice cream, and it's coming to participating Van Leeuwen scoop shops around the United States. Additionally, doting pet parents will be able to find this dog-friendly ice cream product at on-shelf and online via Petco.
Ollie subscribers will also have access to the product and to kick off this momentous launch, the brand is giving away a free pint of ice cream to pet owners who sign up for a limited time in June.
This sweet and salty frozen treat for dogs makes the most of dog-safe peanut butter and non-dairy banana ice cream, and it's coming to participating Van Leeuwen scoop shops around the United States. Additionally, doting pet parents will be able to find this dog-friendly ice cream product at on-shelf and online via Petco.
Ollie subscribers will also have access to the product and to kick off this momentous launch, the brand is giving away a free pint of ice cream to pet owners who sign up for a limited time in June.
Trend Themes
1. Pet-safe Ingredients - The use of pet-safe ingredients like non-dairy banana and dog-safe peanut butter highlights a growing market for pet-friendly versions of human snacks.
2. Collaborative Product Development - Collaborations between niche pet food brands and mainstream companies, exemplified by Ollie and Van Leeuwen, are paving the way for innovative, cross-industry products.
3. DTC Pet Product Launches - The launch strategy involving direct-to-consumer marketing through subscriptions and online platforms underscores a shift toward modern retailing methods in the pet industry.
Industry Implications
1. Pet Food and Treats - The pet food and treats industry is expanding into gourmet and specialty categories with offerings like dog-friendly ice creams.
2. Collaborative Consumer Products - Industries focusing on collaborative consumer products are seeing increased diversity in offerings, particularly with partnerships between pet brands and mainstream companies.
3. E-commerce and Subscription Services - E-commerce and subscription services are becoming crucial channels for new product launches and consumer engagement in the pet industry.
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