Van Leeuwen Partners with the Idaho Potato Commission
References: vanleeuwenicecream
New York-based brand Van Leeuwen is at it again with its unconventional ice cream flavor experiments that are surprising consumers in North America. This time, the company has partnered with the Idaho Potato Commission to launch "a limited-edition ice cream representing one of America’s favorite food pairings—Idaho® potato French fries and milkshakes."
The unconventional ice cream flavor dropped in late February and is available via Van Leeuwen’s website and in all scoop shops in Los Angeles and New York City. As one might expect, the consistency is interesting featuring a malted milkshake flavor with bites of French fries. These were created by "Van Leeuwen’s in-house pastry team using Idaho potato flakes." It tastes exactly as you would expect it to.
Image Credit: Van Leeuwen
The unconventional ice cream flavor dropped in late February and is available via Van Leeuwen’s website and in all scoop shops in Los Angeles and New York City. As one might expect, the consistency is interesting featuring a malted milkshake flavor with bites of French fries. These were created by "Van Leeuwen’s in-house pastry team using Idaho potato flakes." It tastes exactly as you would expect it to.
Image Credit: Van Leeuwen
Trend Themes
1. Unconventional Ice Cream Flavors - Innovative ice cream flavors paired with unexpected ingredients are becoming increasingly popular, creating opportunities for new flavor combinations.
2. Collaborative Partnerships - Collaborative partnerships between food brands are becoming more common and can provide an opportunity for unique and unexpected flavor combinations.
3. Limited-edition Products - The popularity of limited-edition products provides an opportunity for food brands to experiment with new and unusual flavor combinations without committing to a long-term product line.
Industry Implications
1. Food and Beverage - Food and beverage companies can benefit from the current trend of unconventional flavors by experimenting with unique and unexpected ingredients, creating new flavors to attract customers.
2. Collaborative Partnerships - Collaborative partnerships between food brands can provide an opportunity for both companies to experiment with new and unique flavors, potentially attracting new customers to both brands.
3. Limited-edition Products - The trend of limited-edition products can benefit the food and beverage industry by allowing brands to experiment with unconventional flavors without committing to a long-term product line, generating excitement and interest from customers.
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