Naturea Puts a Gourmet Spin on Its Delicious Dog Food Branding
Laura McQuarrie — March 12, 2014 — Lifestyle
References: natureapetfoods & packagingoftheworld
The Naturea Dogs Biscuits takes a rather gourmet approach with its dog food branding and part of the reasoning Dora Azevedo of The Grain Free Company took this route was "to be totally different in comparison with other players."
The all-black packaging has hardly any indication that its treats are meant for dogs, except for the text that reads "biscuits for dogs" and that the treats are shaped into the classic bone shapes.
Since the treats all look fairly similar from the clear plastic that offers a peek at the actual items inside the bag, they are distinguished by the front labels. The decadent packaging shows off the sumptuous ingredients that make up the dog biscuits, including a variety of fruits, savory combinations like tomato, olive oil and parmesan, plus yoghurt, malt and honey. The packaging might even make some humans jealous, because it makes the treats look so appealing.
The all-black packaging has hardly any indication that its treats are meant for dogs, except for the text that reads "biscuits for dogs" and that the treats are shaped into the classic bone shapes.
Since the treats all look fairly similar from the clear plastic that offers a peek at the actual items inside the bag, they are distinguished by the front labels. The decadent packaging shows off the sumptuous ingredients that make up the dog biscuits, including a variety of fruits, savory combinations like tomato, olive oil and parmesan, plus yoghurt, malt and honey. The packaging might even make some humans jealous, because it makes the treats look so appealing.
Trend Themes
1. Gourmet Pet Food - The trend of gourmet pet food products is disrupting the traditional pet food industry.
2. Creative Branding - The trend of creative branding in the pet industry is creating new opportunities for companies to stand out from competitors.
3. Humanization of Pets - The trend of humanizing pets is driving demand for pet products that mimic human food and snack trends.
Industry Implications
1. Pet Food Industry - The pet food industry can capitalize on the trend of gourmet pet food by developing new lines of premium pet food products.
2. Marketing and Advertising Industry - The marketing and advertising industry can benefit from the trend of creative branding in the pet industry by developing innovative branding campaigns for pet products.
3. Retail Industry - The retail industry can benefit from the trend of humanizing pets by offering more premium pet food and pet products that mimic human food trends.
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