The Authentic DKNY Fall 2014 Campaign Features Real People of NYC
Laura McQuarrie — July 12, 2014 — Marketing
The DKNY Fall 2014 campaign takes advantage of New York being one of the fashion capitals of the world and stars a group of real male and female New Yorkers.
Earlier this year in February for the presentation of the Fall 2014 show, DKNY had New Yorkers like Angel Haze, A$AP Illz and Juliana Huxtable walk the runway in place of models. Now, it makes sense that the print campaign follow suit and many of the same individuals that graced the catwalk in February now appear in the print campaign for the fashion brand.
Rita Ora also makes an appearance in the print ads, making her probably one of the most well-known New Yorkers, rocking her iconic platinum hair and red lips.
Earlier this year in February for the presentation of the Fall 2014 show, DKNY had New Yorkers like Angel Haze, A$AP Illz and Juliana Huxtable walk the runway in place of models. Now, it makes sense that the print campaign follow suit and many of the same individuals that graced the catwalk in February now appear in the print campaign for the fashion brand.
Rita Ora also makes an appearance in the print ads, making her probably one of the most well-known New Yorkers, rocking her iconic platinum hair and red lips.
Trend Themes
1. Real People in Fashion Campaigns - Using real people in fashion campaigns to promote diversity and authenticity in the fashion industry.
2. Replacing Models with Non-models - Replacing models with non-models to challenge traditional beauty standards and embrace inclusivity in advertising.
3. Incorporating Local Talent in Branding - Incorporating local talent in branding to showcase a connection with and support for the local community.
Industry Implications
1. Fashion Industry - Opportunities for disrupting the fashion industry's traditional use of models and embracing inclusivity.
2. Advertising Industry - Incorporating real people in advertising to promote authenticity and relatability.
3. Entertainment Industry - Opportunities for involving local talent in brand promotion and increasing brand visibility through celebrity endorsements.
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