This DIY Mascara is Made from the Crumbs of Oreos
Laura McQuarrie — January 29, 2015 — Art & Design
For those who abide by the "if you don't eat it, don't put it on your skin" rule, this is an unusual exception in the form of a DIY mascara that can be made from Oreo cookies. The tutorial from YouTuber Katharine of xxmakeupiscoolxx involves mashing up the dark cookie part of an Oreo to a fine powder and then combining the remains with water and some face primer.
Once the consistency of "cake batter" has been achieved, the mixture can be transferred into a container for storage. Since the mascara is made from a perishable food item, it probably doesn't keep as well as commercial mascaras. When it's time to apply this DIY mascara, it can be applied with a plain mascara wand for lashes as dark as an Oreo cookie.
Once the consistency of "cake batter" has been achieved, the mixture can be transferred into a container for storage. Since the mascara is made from a perishable food item, it probably doesn't keep as well as commercial mascaras. When it's time to apply this DIY mascara, it can be applied with a plain mascara wand for lashes as dark as an Oreo cookie.
Trend Themes
1. Edible Makeup - As consumers become increasingly concerned with the safety of ingredients, there may be an opportunity for brands to innovate in the edible makeup space by creating products that are both safe to eat and safe to put on skin.
2. DIY Beauty - The rise of DIY beauty trends opens up opportunities for businesses to create and sell products that allow consumers to create their own makeup and skin care products at home.
3. Sustainable Beauty - Creating makeup and beauty products from edible ingredients could be a way for brands to reduce waste and create more sustainable products.
Industry Implications
1. Beauty Industry - As the beauty industry continues to focus on natural and safe ingredients, edible makeup may become a rising trend.
2. Food Industry - The intersection of food and beauty may offer new opportunities for businesses in the food industry to enter the beauty space and create edible makeup products.
3. DIY Beauty Industry - DIY beauty products have gained popularity in recent years, and this Oreo mascara tutorial showcases the desire for consumers to take a more hands-on approach to their beauty routines.
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