We Cool Toys' Lil' Shuckies Tap the DIY Bead Toy and Surprise Factor
Kalin Ned — June 11, 2019 — Life-Stages
With its latest launch, We Cool Toys mixes the aesthetics of the DIY bead toy and "the thrill of unboxing." Dubbed 'Lil' Shuckies,' the product features a handful of beads, three glittery shells, with surprise pearls hidden inside. For a greater impact, the gem will be encased in "a colorful variety of stretchy slime." The range boasts a total of 24 collectible pearls, boasting 12 common, nine rare, and three ultra-rare specimens. Through this, We Cool Toys embraces the element of surprise, motivating kids to gather all of the unique pearls. Moreover, Lil' Shuckies doubles as a DIY bead toy as children can make unique bracelets with their pearls.
For the launch of Lil' Shuckies, We Cool Toys appointed actress Sissy Sheridan -- the host of Nickelodeon's 'DIY With Me,' as ambassador.
For the launch of Lil' Shuckies, We Cool Toys appointed actress Sissy Sheridan -- the host of Nickelodeon's 'DIY With Me,' as ambassador.
Trend Themes
1. DIY Bead Toys - The trend of combining DIY crafts with traditional toy elements presents opportunities for companies to create innovative and customizable play experiences.
2. Unboxing Experience - The rise of unboxing videos and the appeal of surprise in toy collecting opens up opportunities for companies to create unique and engaging product launches.
3. Collectible Pearls - The popularity of collectibles and the desire for unique and rare items creates opportunities for companies to create innovative and desirable collectible toy lines.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can leverage the trend of DIY bead toys to create customizable and interactive play experiences for children.
2. Entertainment - Companies in the entertainment industry can tap into the unboxing experience trend to create engaging and viral marketing campaigns that generate buzz for their products.
3. Collectibles - The collectible toy industry can leverage the desire for unique and rare items by creating innovative and highly sought-after collectible toy lines.
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