Mattel's Cloudees are Opened by Adding Water & Shaking
Laura McQuarrie — January 7, 2020 — Life-Stages
References: mattel & toyworldmag
Mattel's Cloudees collectibles are based on the weather and introduce kids to characters from different lands like Raindrop Village, Stormyville, Snowflake Hills and Windy Way. Naturally, the unboxing experience involves one of the elements, as water can be added to the large cloud case and shaken to create a fluffy cloud that contains one of the Cloudees characters and plenty of surprises.
These new collectible toys combine unboxing surprises with a water transformation, mythical creatures and mix-and-match accessories, introducing a total of 28 little and large characters for kids to collect—as each large character is paired with a Cloudees Minis pet.
As well as playing an important part in the unboxing process, the lid of the cloud case doubles as a base for displaying Cloudees.
These new collectible toys combine unboxing surprises with a water transformation, mythical creatures and mix-and-match accessories, introducing a total of 28 little and large characters for kids to collect—as each large character is paired with a Cloudees Minis pet.
As well as playing an important part in the unboxing process, the lid of the cloud case doubles as a base for displaying Cloudees.
Trend Themes
1. Weather-themed Collectibles - The integration of weather themes into collectible toys offers an opportunity to appeal to younger audiences with an interest in science and the environment.
2. Interactive Unboxing Experiences - By incorporating an element of surprise and interaction, collectible toys with unique unboxing experiences can differentiate themselves in a crowded market.
3. Mix-and-match Accessories and Characters - Providing consumers with the ability to mix-and-match accessories and collect different characters can create a sense of collectability and increase repeat purchases.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can leverage the trend of weather-themed collectible toys to offer new and innovative products that cater to younger audiences.
2. Retail - Retailers can stock these interactive and collectible toys to differentiate their product offerings and appeal to fans of both collectibles and science-themed toys.
3. Educational Toys - Weather-themed collectible toys offer opportunities for companies focused on educational toys to tap into the interests of children who enjoy learning about science and the natural world.
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