Dixie Cup's Kid-Friendly Designs Offer AR Games Through the Blippar App
Laura McQuarrie — May 4, 2018 — Life-Stages
References: dixie & prnewswire
Dixie Cup recently released a playful new line of cups that are designed to make the experience of brushing one's teeth entertaining.
The kid-friendly cup designs includes images of 'Molar Monsters' and the 'Molar System,' which boast the ability to share augmented reality brushing games when connected to the free Blippar mobile app. Once downloaded, the app transforms the act of brushing the teeth into a gamified experience, where kids will be challenged to fight off mouth-invading monsters or explore outer space.
As well as offering an of-the-moment fun activity, the AR app-paired cups will keep kids coming back time and time again, as they are able to collect "golden molars" and use them to unlock special powers over time—all the while promoting good oral health.
The kid-friendly cup designs includes images of 'Molar Monsters' and the 'Molar System,' which boast the ability to share augmented reality brushing games when connected to the free Blippar mobile app. Once downloaded, the app transforms the act of brushing the teeth into a gamified experience, where kids will be challenged to fight off mouth-invading monsters or explore outer space.
As well as offering an of-the-moment fun activity, the AR app-paired cups will keep kids coming back time and time again, as they are able to collect "golden molars" and use them to unlock special powers over time—all the while promoting good oral health.
Trend Themes
1. Augmented Reality for Kids - Develop AR-based products for kids to make mundane tasks fun and interactive, like using a paper cup to entertain tooth brushing.
2. Gamification of Routine Tasks - Incorporate game-like features into routine products and services for kids to add an element of fun and increase engagement.
3. Interactive Packaging - Create interactive packaging designs that incorporate elements like AR to create a more engaging and memorable experience.
Industry Implications
1. Consumer Packaged Goods - Incorporate interactive packaging designs in the CPG industry, particularly for kid-focused products.
2. Dental Care - Augment the dental care industry through AR-based products designed to make oral health a fun and engaging process for kids.
3. Gaming - Expand the gaming industry's reach by merging it with routine tasks and activities for children, like tooth brushing, to create more engaging experiences.
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