Noveltea La Fusión was Created in Collaboration with Destilería Serrallés
Michael Hemsworth — October 27, 2021 — Marketing
References: uk.novelteadrinks & foodbev
The Noveltea La Fusión spirit has been created by the brand in collaboration with Destilería Serrallés to provide consumers with a premium tea-infused rum that is perfect for use in a range of different recipes.
The spirit starts off with a blend of three-to-eight-year aged Don Q Añejo rum along with loose leaf oolong and green teas that have been cold-brewed for eight hours. The premium spirit maintains an ABV of 11% and is being made available via the Noveltea website for £39.95 in the UK.
Co-Founder of Noveltea Vincent Efferoth commented on the new Noveltea La Fusión spirit saying, "We are extremely proud of our partnership with Destilería Serrallés and are confident that our latest limited edition spirit is one of our most outstanding innovations to date. Blending Don Q Añejo rum with a perfect match of oolong and green teas creates unique flavours and aromas that can’t be found anywhere else on the market.”
The spirit starts off with a blend of three-to-eight-year aged Don Q Añejo rum along with loose leaf oolong and green teas that have been cold-brewed for eight hours. The premium spirit maintains an ABV of 11% and is being made available via the Noveltea website for £39.95 in the UK.
Co-Founder of Noveltea Vincent Efferoth commented on the new Noveltea La Fusión spirit saying, "We are extremely proud of our partnership with Destilería Serrallés and are confident that our latest limited edition spirit is one of our most outstanding innovations to date. Blending Don Q Añejo rum with a perfect match of oolong and green teas creates unique flavours and aromas that can’t be found anywhere else on the market.”
Trend Themes
1. Premium Tea-infused Spirits - The trend of incorporating unique tea blends into premium spirits creates opportunities for both tea and spirits industries to collaborate and innovate on new flavor offerings.
2. Cold-brewing Beverages - The trend of cold-brewing teas and coffee may disrupt traditional methods of brewing and lead to the creation of new cold-brewed beverage offerings in the market.
3. Limited Edition Collaborations - The trend of creating limited edition spirits in collaboration with other brands and industries creates scarcity and exclusivity, driving demand and increasing brand value.
Industry Implications
1. Alcohol - The alcohol industry can innovate further by exploring different flavor pairings and brewing techniques with tea and other ingredients to create unique and marketable spirits.
2. Tea - The tea industry can partner with other beverage industries to create new products such as tea-infused spirits and explore new brewing techniques to create unique flavors and experiences.
3. E-commerce - The e-commerce industry can benefit from the popularity of limited edition collaborations between beverage brands, offering exclusive and hard-to-find products to consumers.
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